Insurance e-commerce platform for Gjensidige Baltics

We built a comprehensive, client-oriented sales platform offering a wide range of insurance products available for purchase online in less than three minutes.

A functional, user-friendly, online tool that enhances the online marketplace for insurance products in Lithuania, Latvia, Estonia by fully automating and developing digital operations.
Finance & Insurance
Complete solution
All based on an advanced, comprehensive sales platform designed to deliver a high-standard, brand-compliant customer experience.


The goal
The primary challenge that this online solution sought to address was to build a functional, user-friendly online tool for offering the sale of advanced insurance products with the highest possible level of self-service.

As part of its drive to enter new markets and implement its brand-building strategy, the company was also insistent that the website should enhance both customer and brand experience.
An efficient e-commerce platform was therefore needed, with a full set of service and sales operation functions packaged in an expertly designed information architecture with a coherent visual identity.

The solution
The Gjensidige solution was created as an advanced, personalised, comprehensive selling platform.

Though technically complex, it is an intuitive and user-friendly tool. A Gjensidige customer can carry out their entire purchase process online in a simple process. As a result, they are able to acquire valid policies with no need for personal interactions beforehand.

To make this possible, the platform offers its users:
  • an online shop with insurance products
  • authentication via a bank account
  • a self-service solution
  • a claims solution that automates loss processing
  • online support, including an online chat with a call centre
  • a tool for obtaining application forms for offers
  • multiple sub-applications supporting the insurance contracting and servicing processes
  • easy, intuitive access to the information customers need in order to make purchasing decisions and carry out all the accompanying operations themselves

All of this is connected to a bespoke, intuitive information architecture that supports the customer as they carry out their insurance operations online and make their purchase decisions. The highly coherent Gjensidige visual identity not only enhances the use of the website but also increases overall brand recognisability.
Delivering such an easy-to-use self-service portal covering an extensive number of products, functions and services required the use of advanced technologies, together with a meticulous design and planning process. The solution is based on the Sitecore multisite, multilanguage platform, which offers the same high-quality customer experience across all online media platforms, in other words, landing pages, standard websites and online service portals, and covers desktop and mobile devices.

Key results
  • 9 different banking systems integrated
  • 50+ integration points in total
  • 3 countries in the Gjensidige Baltics’ region
  • Double the sales noted overnight for motor vehicle third-party liability insurance