As part of its drive to enter new markets and implement its brand-building strategy, the company was also insistent that the website should enhance both customer and brand experience.
An efficient e-commerce platform was therefore needed, with a full set of service and sales operation functions packaged in an expertly designed information architecture with a coherent visual identity.
Though technically complex, it is an intuitive and user-friendly tool. A Gjensidige customer can carry out their entire purchase process online in a simple process. As a result, they are able to acquire valid policies with no need for personal interactions beforehand.
All of this is connected to a bespoke, intuitive information architecture that supports the customer as they carry out their insurance operations online and make their purchase decisions. The highly coherent Gjensidige visual identity not only enhances the use of the website but also increases overall brand recognisability.
Delivering such an easy-to-use self-service portal covering an extensive number of products, functions and services required the use of advanced technologies, together with a meticulous design and planning process. The solution is based on the Sitecore multisite, multilanguage platform, which offers the same high-quality customer experience across all online media platforms, in other words, landing pages, standard websites and online service portals, and covers desktop and mobile devices.