Our engineers created the RSI (Renault Site International) CMS and the Dacia CMS, a tool which enables managers operating on smaller markets to set up a Renault or Dacia website for their country. The CMS gives them the capability of building a site in their local language on the basis of templates prepared at the Renault HQ. The requisite information is easily imported from the central database, which contains all the facts and figures about every model being sold, to the importer’s local website. This configuration means that an importer in Egypt, for instance, can collect marketing and sales materials from the central database in France and, with just a few clicks, post it on the website tailored to Egyptian consumers.
A given representative’s website is created with ready-to-use templates held in the CMS, which also offers the option of launching special modules. Examples of this include ‘Find a dealer’, which will steer the asker to their nearest dealer, and car visualisations allowing users to configure an image of the car they have chosen. In addition, the platform provides the potential for easy and fast integration with Google Analytics and Google Tag Manager. Should it be necessary, a forms module can be launched, affording the possibility of collecting leads.
To meet Renault’s requirements, MakoLab also developed a semantic search module, providing for better contextual searches, such as associating a phrase with a specific function of a given model, for instance. A concrete example? If you enter the search term ‘safety’, there will not only be results containing that word, but also a list of fittings dedicated to the safety of driver and passengers. Moreover, selected elements can be promoted in search results.